A smiling middle-aged woman with blonde hair, wearing a purple top, gold hoop earrings, and a multi-layered pearl and blue bead necklace, posing against a plain white background.

Meet Rita Connor – Author, Speaker & Life Coach for Thriving After 50.

If you’re over 50 years old and wondering ‘what’s next?’, you’re not alone.

I’ve dedicated my work to helping people like you rediscover purpose, confidence, and joy in life’s second half!

Rita’s Story

Before becoming a sought-after life coach and author, Rita Connor built a distinguished career in the hospitality industry, representing some of the world’s most prestigious Four- and Five-Star resorts and hotels. She served as Vice President of Education for the Society of Incentive Travel Executives and as a Board Member for Meeting Professionals International, leading global initiatives in professional development.

In 2000, inspired by the transformative power of luxury spa resorts, Rita founded her own company—Elite Resorts & Spas—where she successfully promoted premier independent hotels and resorts across North America. This experience of creating exceptional, rejuvenating experiences now fuels her passion for guiding people 50+ to design their own ‘next chapter’ filled with purpose, joy, and renewal.

In Act 3 of her career, Rita became a Licensed Professional Coach, Author, Certified Seminar Leader, and Keynote Speaker. As the bestselling author of Your Wow Years – Supercharge the Second Half of Life, Rita delivers powerful workshops and keynote speeches focused on empowering individuals to maximize and transform their second half of life. Specializing in personal growth and life reinvention, Rita inspires audiences to unlock their full potential during this transformative phase. She currently serves as Vice President of the Beach Cities Toastmasters Club and lives in Redondo Beach, California, with her husband, Howard.

Professional Credentials

  1. Author of Your WOW Years

  2. Keynote Speaker

  3. Licensed Professional Coach

  4. Workshop Leader

Book cover titled "Your WOW Years! Supercharge the Second Half of Life" by Rita Connor, featuring a basket with a hot air balloon made of colorful butterflies.
Four people standing in front of a television screen with the text "Your Now Years with Rita Connor," smiling for a photo in an indoor setting.
Four people standing behind a podium, each wearing medals around their necks, smiling at the camera in a room with a large monitor and wooden cabinets.

My coaching and workshops combine science-backed mindset tools, spiritual principles, and practical action steps so you can create real, lasting change.

Whether you want to dive deep with 90-Day Coaching, join a workshop, or start with my book, I’m here to help you create your WOW Years.